An excerpt from my book
BRITISH INVASION '64
Published in 2023 by BearManor Media
It's
tempting to say that Mick Jagger and Keith Richards were destined to make music
together. They met as seven-year-olds in
the same classroom and were close friends for the next four years until Michael
(as Mick was then known) and Keith moved on to different schools, and lost
contact with one another. Seven years
after that, in 1961, the two 18-year-olds found themselves waiting on the same
train platform, sort of recognizing one another, but neither making the effort
to reintroduce himself. But then,
Richards noticed Jagger was carrying record albums by Chuck Berry and Muddy
Waters and was astonished; he didn’t know anyone else who loved the Chess
Chicago blues musicians the way he did.
The two young men then began talking in earnest, and each discovered
that the other was no dilettante fan . . . they were both serious devotees in
their love of American R&B and the blues.
Soon
enough Keith (who played guitar) and Mick (who sang) began jamming with other
friends, and it wasn’t long before the duo and their new roommate,
multi-instrumentalist Brian Jones, found their way into Alexis Korner’s Blues
Incorporated, and began playing London clubs.
A few months later, Jones was looking to form his own blues group, and
while Jagger and Richards weren’t initially on his list of people to join his
band, they more or less fell into it soon enough. Pressed for a name for their group, Jones
glanced at the Muddy Waters record he was holding in his hands, and he saw a
song title that appealed to him. “We’re
the Rollin’ Stones,” he proclaimed to the world.
They
began woodshedding in clubs throughout England, and by early ’63 the classic
line-up . . . Jagger, Richards, Jones, bassist Bill Wyman, and drummer Charlie
Watts . . . had set. A residency at
London’s Crawdaddy Club generated buzz about the Stones being a powerful live
act, and they soon attracted the attention of Andrew Loog Oldham. Perhaps best described as equal parts
wunderkind and hustler, Oldham was only 19 years old in 1963 (younger than any
member of the Stones, in fact), but he had already established himself as a
freelance rock music publicist, having worked for the Beatles, as well as
handing the promotions for American folk artist Bob Dylan when he came to the
UK earlier that year. The Beatles had taken
a shine to the young go-getter and encouraged him to pursue his interest in
managing a band. By many accounts, it
was the Beatles themselves who suggested that Oldham go and see the Rolling
Stones, whom the Fab Four had already met, and enjoyed attending their shows at
the Crawdaddy. Catching one of their
performances that May, Oldham immediately saw the potential for the group to be
a huge success, and he convinced them to let him be their manager.
Working
tirelessly, Oldham launched a one-man marketing campaign that elevated the
reputation of the Stones in London, and quickly brought them to the attention
of Decca Records. Their debut single that summer, a cover of
Chuck Berry’s “Come On”, made it to a respectable #21 in the UK.
A
chance meeting between Lennon, McCartney, Jagger, and Richards, as both duos
passed one another on a London sidewalk, led to a suggestion by Lennon that he
and his songwriting partner had a half-finished tune that he thought would
sound great if done by the Stones.
Repairing to a nearby pub, John and Paul put the finishing touches on a
Bo Diddly beat number called “I Wanna Be Your Man”. The two Stones happily accepted it, rushed
into the studio, and the band made it to #12 on the chart with the song.
Having
observed that Lennon and McCartney must certainly be earning a fair deal of
money from their songwriting, Jagger suggested that the band try working on
some original material as well. The
result was an instrumental dubbed “Stoned”, which was the B-side to their
second single. Rather than list all the
band members’ names as the songwriters, the tune was credited to the pseudonymous
“Nanker Phelge”, a nom de plume which would be employed in the future for songs
that were not written solely by Jagger and Richards.
To
hype his band, Oldham promoted them as the “Anti-Beatles” (a tactic which the
Beatles themselves found amusing, and which they happily encouraged.) Noted journalist and author Tom Wolfe best
described the public personas of the two bands thus: “The Beatles want to hold
your hand, but the Rolling Stones want to burn down your town.” And while Brian Jones and Keith Richards could be considered
heartthrobs, the band on the whole were deemed fairly unattractive by pop music
standards . . . which is precisely what they wanted. The group’s very lack of conventional good
looks was a key to their image as “bad boys”.
As one female fan (speaking for many) gushed, “They’re so ugly, they’re
beautiful!”
The 'anonymous advertiser' of this magazine ad was almost certainly Andrew Loog Oldham
Not
quite ready to place a self-penned song on their next A-side yet, their cover
of Buddy Holly’s “Not Fade Away” was their next release, and it took them into
the British Top Five. Significantly, it
skirted close that spring to the American Top 40, which prompted Oldham to book
a brief US tour for his band for June.

Upon
their arrival in New York City, they were met by 500 screaming girls . . . a
significant number of whom had allegedly been hired by Oldham to give his band
a Beatles-level welcome to America. Also hired was New York disc jockey Murray
“the K” Kaufman, the self-declared “Fifth Beatle”, who was joined at the hip to
the Stones during their stay in the city so as to show them around town, gin up
press coverage, and have them guest on his radio show. The bandmembers found Murray tackily tedious,
but there was one good thing that came from their compulsory affiliation: they
heard him play a new R&B song by the Valentinos (a.k.a. Bobby Womack and
his brothers), “It’s All Over Now”, and the band decided to cover it for their
next album.
Their
tour kicked off, appropriately enough, in San Bernadino, California, which is
the final stop name-checked in “Route 66”, a song which the Stones loved and
covered on their first album. This
initial show set the pace for a tour often fraught with mishaps and hostility,
as a young man was able to relieve a police officer of his pistol during the
concert and fired it at the stage, narrowly missing Jagger before the assailant
was wrestled to the ground! Next, in San
Antonio, the Stones found themselves booked for four performances at the Texas
Teen Fair, alongside such acts as Country & Western star George Jones, as
well as the Marquis Chimps. Backstage,
Keith Richards and Bill Wyman got into an angry confrontation with some
disapproving cowboys, and afterward the two young Englishmen promptly went to a
sporting goods store and purchased handguns for themselves, since local police
were proving to be inept at providing them with proper protection.
Next
came the undisputed highlight of the American visit, as the Stones arrived in
Chicago (where, unfathomably, Oldham had not booked any concerts for
them). There, they spent a full day in
the heart of Chicago blues, the Chess Records studio, where they recorded no
fewer than six songs (including “It’s All Over Now”), and in between numbers
they downed copious amounts of whiskey with their heroes, Muddy Waters and
Chuck Berry. The latter was particularly
pleased that the Rolling Stones were cutting one of his songs on this day,
“Around and Around”, as he had begun receiving royalty checks for his compositions
that were covered by the Beatles and other British acts and was always happy to
add to the tally.
Back
on the road days later, the group played Excelsior, Minnesota; Omaha, Nebraska;
Detroit, Michigan (where the local promoter bungled things so badly, there were
less than 500 paying fans in a 14,000 seat arena); Pittsburgh and Harrisburg in
Pennsylvania; and then finally back to New York City for two shows at Carnegie
Hall (which, between hosting the Rolling Stones, the Beatles, and the Dave
Clark Five on stage in 1964, was making the venerable old venue as well known
to the younger set for rock and roll as it was to elder generations for
classical and jazz music). By the end of
their third week in America, the Stones were glad to be headed back home at
last. But if the touring was not always
enjoyable, they did have the happy experience of recording at Chess.
Yet
there was also a bit of a controversy which flared up amid the tour. Shortly after first arriving in California,
the Stones made their US national television debut on ABC’s The Hollywood
Palace. Similar in format to The
Ed Sullivan Show, the Palace featured a variety of acts each week,
from dancers and comedians to circus acrobats and . . . increasingly . . . rock
and roll bands. Unlike the rival show
over on CBS, this one had a different host each week. For the episode which aired on June the 6th,
the host was singer and actor Dean Martin.
The controversy erupted over the tenor of the jokes which were written
for Martin to deliver when introducing the Rolling Stones. Although fairly innocuous (“I’ve been rolled
when I was stoned myself” played into Martin’s on-stage drunkard persona; “You
know all these new groups today, you’re under the impression they have long
hair . . . not true at all, it’s an optical illusion. They just have low foreheads and high
eyebrows” is a joke that could have been applied to virtually any of the
British bands), Martin seemed to reveal some personal condescension when, after
the band’s set, the host turned to the camera and blandly said, “Aren’t they
great?” and rolled his eyes upward.
As
uproars go, this was a relative tempest in a teapot. But it exposed division along generational
lines, as teens saw it as a mean-spirited attack on what they cared for, and
their parents tended to find it as a funny denunciation of these ridiculous
longhaired so-called ‘musicians’. The
divide would only widen in the years to come.
And in the meantime, Andrew Loog Oldham could only delight in the
publicity it generated.
However,
there was one more positive event that took place during the band’s sojourn to
America. London Records, Decca’s
American subsidiary, took it upon itself to try and bolster the chart power of
the Rolling Stones in the US, so they selected a song from the group’s debut
album, “Tell Me” (the very first Jagger/Richards-penned tune to be recorded),
and put it out. It instantly attracted
airplay, and within a few weeks it peaked at #24, the first appearance in the
American Top 40 by the Stones.
A
mere two weeks after London released “Tell Me”, Decca rush-released “It’s All
Over Now” from the Chess session as the group’s next worldwide single. It was their first Number One in the UK, and
a big hit in several other countries, but it only made it to #26 in America . .
. perhaps because it was competing for airplay that summer with “Tell Me”. Still, it gave the Rolling Stones two
concurrent Top 30 hits in the US and set the stage for greater success to come.
Bedraggled
and somewhat disillusioned with America, the Stones returned to Britain, but
perhaps with the satisfaction of knowing they had left discord, bewilderment,
and mania in their wake; all-in-all, the Rolling Stones’ manifesto writ large.
BRITISH INVASION '64 is available at Amazon.com and BarnesandNoble.com, or may be ordered from your local bookseller from BearManorMedia.com